Pre-Registration Web App
Empowering Games & Projects with Early Community Engagement
Overview
Problem
New games and projects struggle to capture early interest without a centralized sign-up and engagement platform
Building a custom pre-registration system is costly, requiring time, development resources, and ongoing maintenance
Solution
A white-labeled pre-registration platform that helps new games and projects capture early interest seamlessly
Centralized sign-ups and engagement tools, including email collection, Discord connections, and social media growth
Target Users
Game Studios: Developers seeking to build a fanbase before launch
New Projects/Platforms: New projects looking to grow their community early on
Summary
I designed a white-labeled pre-registration web app for new games and projects, providing a seamless, cost-effective solution to capture early interest and build communities before launch. The platform centralizes email collection, Discord connections, and social media growth, while offering a built-in innovative social amplification feature like retweeting Twitter posts. By eliminating the need for custom development, this solution allows studios and project teams to engage their audiences efficiently, maintain brand consistency, and drive early excitement with minimal overhead costs.
Goal
Create a web app experience that meets the product functional requirements, scoped out by the client and our product team:
Email Registration & Login: Users must sign up and login using their email address
Twitter Integration: Users must connect their Twitter account, follow the client's Twitter profile, and retweet a specific post
Discord Connection: Users must connect to the client's Discord server
Typeform Submission: Users must fill out an embedded Typeform survey to complete their registration
My Design Thinking
I needed to create a system that would work across all our potential clients. I thought of using a stepper design, as this would allow me to isolate each action required from the user while showing their progress.
Part of the challenge required me to create assets that would be componentized and easily reused for each client. Below, I show the base model for what the stepper component looks like.
Not Complete
In Progress
Complete
Final Results
Infinite Victory - Bitfry
Infinite Victory was the very first client I designed for. It utilizes the stepper component that I designed as a prototype, but just restyled to their brand.
Not Complete
In Progress
Complete
Storygrounds
Utilizing the same idea, we were able to seamlessly restyle the assets and repurpose them for other brands like Storygrounds
Not Complete
In Progress
Complete
Smolverse
With Smolverse, we made a small change to the stepper component based on client request, and made this another option for future clients
Not Complete
In Progress
Complete
AI Arena
AI Arena was the last project we built our pre-registration system for, before we moved onto something more ambitious!
Not Complete
In Progress
Complete
Impact & Results
Our pre-registration platform provided game studios and project teams with a seamless way to build hype, grow their audience, and drive early engagement before launch.
🚀 Increased Pre-Launch Sign-Ups – Streamlined registration helped studios capture more players before release.
📢 Boosted Social Growth – Integrated Twitter follow and retweet prompts increased follower counts and visibility.
🎮 Stronger Community Engagement – Discord integration encouraged players to join and participate early.
💰 Cost & Time Savings – Eliminated the need for custom development, reducing overhead and accelerating launch timelines.
🌍 Higher Marketing Reach – Retweet prompts and social sharing expanded game awareness organically.
By centralizing sign-ups, social engagement, and community-building into one platform, this solution helped new games and projects maximize their pre-launch momentum with minimal effort.